Ego Bait

Ego bait is a link building strategy that involves creating content highlighting experts, influencers, or brands in your industry to naturally encourage them to share and link back to that content. The most common formats include rankings and top expert lists, influencer interviews, expert quotes in in-depth articles, case studies featuring companies, and expert opinion roundups. The psychology behind ego bait is simple: people who are mentioned or valued in content tend to share it with their audience and reference it from their own site. This technique is particularly effective because it combines link building and digital PR while creating high-value content for readers.