Definition
Link building is the strategic and deliberate process of obtaining hyperlinks (backlinks) from external websites to your own, with the goal of improving your domain authority and visibility in search engines. Unlike natural links that appear spontaneously, link building involves a proactive approach including prospecting relevant sites, creating attractive content, negotiating partnerships, and tracking results. Link building techniques are numerous: guest posting, creating shareable infographics, skyscraper technique, broken link building, digital PR, and placement through specialized platforms. A successful link building campaign relies on topical relevance, partner site quality, and a diversified approach.
Key Points
- Effective link building is founded on creating high-value content
- The best campaigns combine multiple techniques to diversify the link profile
- Tracking and measuring results (DA, referral traffic, positions) are essential
Practical Examples
Skyscraper technique
You identify popular content in your industry, create a significantly superior and more comprehensive version, then contact sites that linked to the original to suggest they point to your improved version.
Broken link building
You spot broken links (404s) on authoritative sites in your niche, create equivalent content on your site, then contact the webmasters to suggest replacing the dead link with a link to your content.
Frequently Asked Questions
Link building effects generally manifest between 2 and 6 months after link acquisition. This delay depends on Google's crawl frequency, the authority of source sites, and the competitiveness of targeted keywords. Continuous campaigns are recommended over one-off efforts for lasting impact.
The budget varies enormously depending on your industry's competitiveness, the quality of links targeted, and techniques used. In France, a quality editorial link costs on average between 100 and 500 euros. For an SMB, a monthly budget of 500 to 2,000 euros enables an effective campaign. LemmiLink offers solutions for all budgets.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07