Definition
Influencer outreach combines influencer marketing with SEO objectives. It involves contacting influencers (bloggers, YouTubers, recognized experts, social media personalities) to obtain mentions, content shares, and backlinks that amplify organic visibility. Unlike blogger outreach which targets blogs, influencer outreach covers a broader spectrum: YouTube, LinkedIn, Twitter, podcasts, newsletters. The SEO impact is twofold: direct links transmit authority, and social amplification generates brand signals and attracts additional natural links. Micro-influencers (1,000 to 50,000 followers) often offer better ROI than macro-influencers in terms of links obtained.
Key Points
- Micro-influencers often offer better SEO ROI
- Social amplification generates additional natural links
- Content co-creation is more effective than simple promotion
Practical Examples
LinkedIn expert
You contact an SEO expert followed by 20,000 people on LinkedIn to co-create a study. They share it on their profile and mention it in their newsletter with a link, generating traffic and indirect backlinks.
Specialized YouTuber
An SEO YouTuber with 50,000 subscribers tests LemmiLink in a video and adds a link in the description. The video generates referral traffic and secondary mentions on other blogs.
Frequently Asked Questions
Prioritize influencers who have a blog or website (not just social media), who publish content indexed by Google, and whose audience matches your target. Check their domain authority and content quality.
The objective differs: traditional influencer marketing targets awareness and conversions via social media. SEO influencer outreach specifically targets backlinks, mentions, and signals that impact organic positioning.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07