Definition
Linkbaiting (or link baiting) is a white hat link building technique that involves creating content so high-quality, original, or useful that other websites naturally reference it through backlinks. Unlike link purchasing or guest posting, linkbaiting relies on the intrinsic value of the content to attract links. The most effective linkbaiting formats include: original studies with exclusive data, impactful infographics, free online tools, ultra-comprehensive reference guides, controversial or surprising content, and reference rankings/lists. Linkbaiting is the link acquisition method most appreciated by Google because it generates natural editorial backlinks. However, it requires significant upfront investment in content creation and offers no guaranteed results.
Key Points
- Creation of exceptional content designed to naturally attract backlinks
- White hat method appreciated by Google as it generates editorial links
- Effective formats: studies, infographics, free tools, reference guides
Practical Examples
Industry study
Publish an annual 'State of Link Building' study with exclusive data from your platform. SEO blogs, journalists, and agencies will naturally cite your study as a reference.
Free tool
Create a free tool like a backlink profile analyzer or a schema.org markup generator. Useful free tools attract hundreds of natural backlinks over time.
Frequently Asked Questions
Yes, but it requires significant investment in content quality and initial promotion. The best link baits are reference content that people cite spontaneously. The return is not immediate but acquired links are durable and high-quality.
Share it on social media, contact influencers and journalists in your industry by email, publish it on relevant communities (Reddit, specialized forums) and mention it in your digital PR campaigns.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07