Definition
Seasonal SEO is an optimization strategy targeting high-demand periods linked to seasons, holidays, and commercial events: summer/winter sales, Black Friday, Christmas, Valentine's Day, back-to-school, etc. In e-commerce, this approach involves preparing seasonal pages several months in advance (SEO takes time), keeping URLs permanent year to year (to preserve authority), creating anticipated seasonal content, and launching targeted link building campaigns before the demand peak. Google Trends analysis helps identify optimal timing.
Key Points
- Prepare seasonal pages 2-3 months before the search peak
- Keep URLs permanent year after year; never delete them
- Use Google Trends to identify optimal preparation timing
Practical Examples
Permanent Black Friday page
An e-commerce site keeps its /black-friday/ page active year-round with a 'See you in November' message. It updates content 2 months before and launches link building 3 months prior. Each year, the page retains its authority and ranks more easily.
Sales anticipation
A fashion site creates 'Summer Sales 2026' category pages 3 months early, with anticipated content. It acquires backlinks through partner blog articles. When sales begin, the page is already on page 1.
Frequently Asked Questions
At minimum 2-3 months before the search peak. For major events like Black Friday or Christmas, start 4-6 months in advance. SEO needs time for pages to be crawled, indexed, and ranked.
Yes, absolutely. Never delete a seasonal page. Keep it with a 'See you [next date]' message and update it before the next event. Each year, it retains its authority, backlinks, and ranking history.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07