Definition
Category pages are often the most strategic pages on an e-commerce site for SEO because they target high-volume generic keywords (e.g., 'running shoes', 'leather sofas'). SEO optimization of a category page includes an H1 with the main keyword, unique introductory text (not just a product list), well-managed filters and facets, optimized pagination, internal linking to subcategories and strategic products, and appropriate Schema markup. These pages must balance SEO and user experience by displaying products attractively while providing sufficient textual content.
Key Points
- Category pages target high-volume generic keywords
- Unique text of 300-500 words is recommended in addition to the product list
- Internal linking between categories, subcategories, and products is crucial
Practical Examples
Optimized category text
A shoe site adds 500 words of unique text at the top of its 'Running Shoes' category page, with buying advice, brand technologies, and linking to subcategories. The page moves from position 15 to position 3 for this keyword.
Silo category structure
A fashion site structures its categories in thematic silos: Women > Dresses > Summer Dresses, with descending and ascending internal linking. Each level targets an increasingly specific keyword.
Frequently Asked Questions
Yes, 300-500 words of unique text is recommended. Place it at the top of the page (before products) or split between a short intro at the top and longer text at the bottom. The text should add value (buying advice, guide) and not just be keyword stuffing.
Avoid indexing categories with fewer than 3-5 products. Either add products, merge with a parent category, or temporarily noindex. Empty categories harm user experience and crawl budget.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07