Seasonal SEO

Seasonal SEO is an approach that involves planning and optimizing content based on search peaks linked to seasons, holidays, and annual events. Examples: 'summer sales', 'Christmas gifts', 'ski holidays', 'back to school'. The strategy involves publishing or updating content 2-3 months before the search peak to allow time for Google to index and rank it. Tools like Google Trends, Search Console, and SEMrush help identify seasonal patterns. For e-commerce sites, this is a highly converting traffic source because purchase intent is elevated during seasonal periods.