Linkable Assets

Linkable assets refer to any type of content or resource created with the goal of naturally attracting backlinks. These are content pieces that offer such high value that other sites want to spontaneously reference them. The most effective types of linkable assets include: free online tools (calculators, generators, analyzers), original studies and surveys with exclusive data, ultra-comprehensive reference guides (ultimate guides), infographics and data visualizations, downloadable templates and models, exhaustive glossaries and knowledge bases, and interactive content (quizzes, configurators). Creating linkable assets is at the core of any sustainable link building strategy because it generates editorial backlinks that Google highly values. A good linkable asset must address a real need, be difficult to reproduce, and offer unique market value.