Definition
Infographic link building is a strategy that leverages the viral potential of visual content to earn backlinks. The process involves creating an informative and visually appealing infographic on a relevant topic, then promoting it to bloggers, journalists, and influencers. The infographic is a naturally shareable format: sites that republish it typically add a link back to the original source. To maximize effectiveness, provide an embed code that automatically includes a backlink. This technique was very popular from 2010-2015. Today, it remains effective if the infographic provides original data and professional design, but competition is stronger.
Key Points
- Infographics with original data get the best results
- Providing an embed code facilitates sharing and guarantees the backlink
- Blogger outreach is essential for distribution
Practical Examples
Infographic with original data
LemmiLink creates an infographic 'Link Building Statistics in 2026' with exclusive platform data. SEO blogs republish it with a credit link, generating 30+ backlinks.
Embed code
Below the infographic, a field displays the HTML embed code that automatically includes a link to the source page, making sharing easy and ensuring attribution.
Frequently Asked Questions
Yes, but the quality bar is higher than before. Generic infographics no longer work. You need original data, professional design, and a topic that genuinely interests your target audience.
From $50 to $500 for a freelancer, up to several thousand dollars for a design agency. Investment in design and data is crucial for virality and link acquisition.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07