Definition
An optimized product page is an e-commerce product page designed to maximize both search engine rankings and conversion rate. SEO optimization includes a unique title with the main keyword, an enticing meta description, an original and detailed product description (not copied from the manufacturer), optimized images with alt tags, Product Schema markup, customer reviews, and internal linking to related products and categories. Conversion optimization includes clear CTAs, quality visuals, displayed availability, visible shipping costs, and trust elements (warranties, returns).
Key Points
- Descriptions must be unique, never copied from the supplier
- Product Schema markup generates rich snippets in the SERPs
- Combining SEO optimization and conversion optimization is essential
Practical Examples
Unique vs. copied product page
A furniture e-commerce site rewrites all 200 product descriptions (instead of using manufacturer text copied by all resellers). Organic traffic on product pages increases by 65% as Google no longer filters these pages for duplicate content.
Enrichment with Schema Product
A cosmetics site adds Product Schema markup (price, availability, rating, review count) to all its listings. Pages gain rich snippets with stars and prices in the SERPs, increasing CTR by 30%.
Frequently Asked Questions
Aim for at least 300 words for standard products and 500+ for complex or highly competitive products. The description must be unique, detailed, and answer buyer questions. Include technical specifications, use cases, and benefits.
No, use a main page with selectable variants (size, color) rather than separate pages. If you do create separate variant pages, each must have unique content and an appropriate canonical tag.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07