Open Graph Tags

on-page beginner

Definition

Meta tags developed by Facebook that control how a page appears when shared on social media.

Open Graph tags (og:title, og:description, og:image, og:url) are meta tags placed in the head of an HTML page that define how content appears when shared on Facebook, LinkedIn, and other social platforms. Although these tags have no direct impact on SEO, they indirectly influence search rankings by improving click-through rates and engagement on social media, which can generate referral traffic and natural backlinks. A high-quality og:image (1200x630 pixels recommended) and a compelling title are essential to maximize shares.

Key Points

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Practical Examples

Practical example

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Frequently Asked Questions

Meta tags developed by Facebook that control how a page appears when shared on social media.

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Last updated: 2026-02-07