Definition
The organic conversion rate is the percentage of visitors arriving from natural search who complete a defined goal action (purchase, newsletter sign-up, quote request, download, etc.). It is calculated by dividing organic conversions by organic sessions, multiplied by 100. This metric is crucial for evaluating organic traffic quality and the real ROI of SEO. Average organic conversion rates vary by industry: 2-3% in e-commerce, 5-10% in B2B, and can exceed 15% for high purchase-intent queries.
Key Points
- Measures organic traffic quality, not just volume
- Essential for calculating real ROI of SEO investments
- Varies significantly by industry and query intent
Practical Examples
Organic funnel optimization
A SaaS site has a 1.2% organic conversion rate. Analysis reveals comparison pages convert at 8% while blog posts at 0.3%. The link building strategy is redirected toward comparison pages.
Backlink impact on conversion
After targeting commercial keywords via LemmiLink, organic traffic increases only 15% but conversion rate jumps from 2.1% to 3.8%, doubling the number of leads.
Frequently Asked Questions
Target high commercial-intent keywords, optimize landing pages for conversion, ensure alignment between query and page content, and improve user experience.
It depends on industry and conversion type. In e-commerce, 2-3% is average. In B2B, 5-10% is common for demo requests.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07