Definition
ChatGPT Search (formerly SearchGPT) is OpenAI's web search feature integrated into ChatGPT. It allows the chatbot to access real-time web information, synthesize results, and cite sources. This evolution transforms ChatGPT into a direct competitor of traditional search engines. For GEO, it's crucial to optimize content to be selected as a source by ChatGPT Search, favoring authoritative, factual, and well-structured content with structured data.
Key Points
- Real-time web search integrated into ChatGPT
- Cites web sources in generative responses
- Direct competitor of traditional search engines
Practical Examples
Web search via ChatGPT
A user asks ChatGPT 'what are the best link building tools in 2026' and receives a response citing several websites as sources, potentially including LemmiLink.
Traffic impact
Sites cited by ChatGPT Search see a new referral traffic channel appearing in their analytics, coming from chatgpt.com.
Frequently Asked Questions
Web search is available to all ChatGPT users, including free users, although Plus and Pro subscribers benefit from priority access and advanced features.
Optimize your content with schema.org structured data, produce factual and authoritative content, and ensure your site is well indexed by classic search engines.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07