Churn and Burn

Churn and Burn is a black hat SEO strategy based on creating disposable websites designed to rank quickly, generate revenue, and be abandoned as soon as Google penalizes them. The process is cyclical: an operator creates a site on a profitable niche (often affiliate or lead generation), applies aggressive SEO techniques (PBN links, automated backlinks, spun content) to achieve rapid rankings, monetizes the traffic via advertising or affiliate programs, and moves on to a new site when the inevitable penalty arrives. This approach treats websites as expendable assets rather than long-term investments. The economics work when the revenue generated before penalty exceeds the cost of creating new sites. However, this model requires constant reinvestment, generates no lasting brand equity, and becomes increasingly difficult as Google's detection capabilities improve. LemmiLink promotes a sustainable approach where quality links and editorial content build lasting value.