Definition
Chatbot SEO encompasses all techniques aimed at optimizing a website to be identified, cited, and recommended by AI-based conversational assistants. With the rise of ChatGPT, Perplexity, Gemini, and other chatbots, a growing share of information searches now happens through these conversational interfaces rather than traditional search engines. Chatbot SEO involves making content easily crawlable by these platforms' bots, producing reliable and well-structured information, and building domain authority to be considered a trusted source. It is a natural extension of GEO applied specifically to chatbots.
Key Points
- Optimize for AI chatbots, not just Google
- Domain authority and reliability are key factors
- Complementary to classic SEO and GEO
Practical Examples
ChatGPT referencing
A link building site optimizes its content to be cited when a user asks ChatGPT 'what is the best link building platform in France'.
Perplexity strategy
An SEO agency creates factual content with verifiable sources to appear in Perplexity's responses, which systematically cites its sources.
Frequently Asked Questions
Test directly by asking questions related to your area of expertise on ChatGPT, Perplexity, and Gemini. Check if your site or brand appears in the responses. Specialized monitoring tools are also starting to emerge.
Yes, link building strengthens your site's domain authority, a major trust signal for language models. The more your site is cited by reliable sources, the more likely AI chatbots are to consider it a reference and recommend it in their responses.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07