Definition
Bing Copilot (formerly Bing Chat) is Microsoft's AI assistant integrated into the Bing search engine. Based on OpenAI's GPT models, it generates synthetic responses citing its web sources. For SEO, it's essential to optimize content to be cited by Copilot, as it represents a growing share of search traffic. Sites with structured data, authoritative content, and well-sourced factual information have better chances of being referenced. Bing Copilot analyzes web pages in real time and builds its responses by synthesizing multiple sources, meaning content quality and clarity are determining factors for appearing. GEO professionals must monitor their visibility in Copilot responses just as they do for classic search results.
Key Points
- Based on OpenAI's GPT models integrated into Bing
- Cites web sources in its generative responses
- Requires authoritative and well-structured content to be referenced
Practical Examples
Citation in Copilot
A well-structured article with numerical data and reliable sources will be cited by Bing Copilot as a reference in its conversational responses.
Optimizing for Bing Copilot
Adding schema.org tags and structuring content in Q&A format increases the chances of being selected as a source by Microsoft's AI.
Frequently Asked Questions
Ensure your site is indexed by Bing via Bing Webmaster Tools, use structured data, produce factual and authoritative content, and structure your pages in Q&A format.
Yes. Bing Copilot is connected in real time to Bing's web index and cites its sources, while ChatGPT primarily works from its training data, except with the SearchGPT feature.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07