Definition
Zero-Click Search refers to searches where users find their answer directly on the results page (SERP) without clicking any website. This phenomenon, already present with featured snippets and Knowledge Panels, is amplified by AI Overviews and generative engines. In 2025-2026, over 60% of Google searches are zero-click. For GEO, you must adapt your strategy: aim for citation in AI answers (even without clicks) for brand awareness, while optimizing transactional queries that still generate clicks.
Key Points
- Over 60% of searches are zero-click in 2025-2026
- Amplified by AI Overviews and generative engines
- Requires a dual strategy: AI citation + transactional optimization
Practical Examples
AI Overview zero-click
A user searches 'what is link building' and gets a complete answer in Google's AI Overview without visiting any site.
Adapted strategy
A site optimizes transactional content for clicks and informational content for GEO citation, accepting zero-click on the latter.
Frequently Asked Questions
No, but it transforms it. Classic SEO remains valid for transactional queries. For informational queries, GEO and brand visibility in AI answers become priorities.
Compare impressions vs clicks in Google Search Console. High impressions with few clicks indicate zero-click. Also monitor your brand awareness.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07