Answer Engine Optimization (AEO): Full Guide

Definition

Optimization strategy aimed at positioning content as a direct answer in AI answer engines and featured snippets.

Answer Engine Optimization (AEO) is an optimization approach that aims to position content as the direct answer to user questions, whether in Google featured snippets, AI Overviews, or AI search engines like Perplexity and ChatGPT. AEO is a subset of GEO that focuses specifically on interrogative queries. Techniques include: structuring content in Q&A format, providing concise answers at the beginning of paragraphs, using FAQPage markup, and targeting 'People Also Ask' queries.

AEO Answer Engine SEO

Key Points

Subset of GEO focused on interrogative queries
Q&A format and direct answers are prioritized
Synergy with featured snippets, AI Overviews, and AI engines

Practical Examples

Optimized Q&A format

An article structured with questions as H2s and direct answers in the first sentence of each section maximizes its chances of being selected as an answer.

PAA targeting

Identifying 'People Also Ask' questions for a topic and answering them in a structured way optimizes AEO visibility.

Frequently Asked Questions

What is the difference between AEO and GEO?

AEO focuses on interrogative queries and direct answers. GEO is broader and encompasses the entire visibility strategy in generative engines, including citations, source authority, and branding.

Does AEO replace SEO?

No, AEO is complementary to SEO. It specifically targets informational queries in question format, while SEO covers the full search spectrum.

Related Terms

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