Definition
Organic revenue represents the revenue directly attributable to visitors arriving on a site via natural search results. It is measured by configuring e-commerce tracking or monetary goals in Google Analytics, then filtering by organic traffic source. Organic revenue is the ultimate indicator of SEO ROI because it directly translates the impact of organic search into currency. It helps justify investments in content, technical optimization, and link building. For accurate calculation, it is important to use attribution models that account for the user's multi-channel journey, as an organic visitor may return via another channel before converting.
Key Points
- The ultimate SEO ROI indicator, measured in dollars or euros
- Configured via Google Analytics e-commerce tracking filtered by organic channel
- Multi-channel attribution models improve measurement accuracy
Practical Examples
SEO budget justification
An e-commerce site generates $50,000/month in organic revenue for a monthly SEO investment of $3,300 (including $1,650 for link building on LemmiLink), yielding a 15x ROI.
Landing page tracking
Organic revenue analysis by landing page reveals that 3 product pages generate 40% of organic revenue. These pages become priorities for backlink acquisition.
Frequently Asked Questions
Configure e-commerce tracking in Google Analytics 4, then filter the report by organic acquisition channel. For non-e-commerce sites, assign a monetary value to each goal (lead, quote request) to estimate organic revenue.
Yes, indirectly. Link building improves rankings on high commercial intent queries, which increases qualified traffic and therefore conversions and revenue. Studies show an average ROI of 5x to 20x on well-targeted link building campaigns.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07