Definition
A link building strategy is a methodical plan defining how a website will acquire backlinks to strengthen its domain authority and improve search engine positions. It involves setting clear objectives, identifying priority pages to reinforce, selecting appropriate link types (sponsored articles, guest posts, linkbaiting), choosing relevant source sites, and planning the acquisition pace. A good strategy relies on source diversity, thematic relevance, editorial quality, and a natural acquisition rhythm. It must integrate into an overall SEO strategy and be adjusted based on results.
Key Points
- Define objectives and priority pages
- Diversify sources, anchors, and link types
- Maintain a natural and regular acquisition pace
Practical Examples
Progressive strategy
A recently launched site acquires 5 links per month for 6 months via LemmiLink, targeting thematically related sites with DA between 20 and 40, to gradually build its link profile.
Reinforcement strategy
An e-commerce site identifies its 10 category pages generating the most revenue and focuses its link building on these pages with links from high-authority sites.
Frequently Asked Questions
There is no universal number. Volume depends on your industry, competition, and budget. For an average site, 5 to 15 quality links per month is a good start. Consistency and quality matter more than quantity.
Prioritize strategic business pages: main categories, bestsellers, conversion pages. Also analyze pages ranked on Google page 2 (positions 11-20) as a few additional links may push them to page one.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07