Definition
A link marketplace is a digital platform that facilitates connecting advertisers seeking backlinks for their SEO with website publishers offering placements for sponsored articles or links. These platforms generally offer filtering tools by topic, domain authority, traffic, and price, allowing buyers to select the most relevant sites for their link building strategy. LemmiLink is an example of a link marketplace that stands out through its transparency, reliable metrics, and simplified purchasing process. Link marketplaces have become essential for industrializing and professionalizing link building campaigns.
Key Points
- Facilitates connecting advertisers and publishers
- Offers transparent metrics for selecting the best sites
- Enables industrialization of link building campaigns
Practical Examples
Link building campaign via marketplace
An SEO agency uses LemmiLink to order 20 sponsored articles on topical sites with DA above 30, as part of a link building campaign for an e-commerce client.
Publisher on a marketplace
A blogger registers their site on LemmiLink as a publisher to monetize their traffic by publishing sponsored articles with contextual links.
Frequently Asked Questions
A link marketplace like LemmiLink offers considerable time savings by centralizing supply, providing reliable metrics (DA, traffic, topic), and securing transactions. Contacting sites one by one is time-consuming, with no guaranteed response or verified metrics.
The risk depends on the marketplace's quality and practices used. On LemmiLink, links are integrated into quality articles on topically relevant sites, making them appear natural to Google. The key is to prioritize topical relevance and editorial quality.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07