Definition
SGE (Search Generative Experience), rebranded as AI Overviews, is Google's feature that uses generative AI to produce synthesized answers at the top of search results. Rolled out progressively since 2023, it significantly impacts SEO by reducing click-through rates to source sites. SEOs must adapt their strategy by optimizing to be cited in these AI answers, strengthening E-E-A-T, and targeting queries where AI does not provide added value.
Key Points
- AI Overviews reduce organic CTR by 30 to 60% on certain queries
- Being cited as a source in the AI Overview maintains some traffic
- High-quality E-E-A-T content is favored as a source
- Transactional and highly specific queries are less impacted
Practical Examples
Frequently Asked Questions
No, but they are transforming SEO. Strategies must adapt to aim for citation in AI answers, strengthen brand authority, and target queries where human content provides unique value.
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Last updated: 2026-02-07