Programmatic SEO: Content at Scale

Definition

Automated creation of web pages at scale by combining templates and structured data to target thousands of long-tail queries.

Programmatic SEO is a large-scale content creation strategy using templates and databases to automatically generate thousands of pages targeting long-tail queries. With AI, this approach is amplified: LLMs enrich templates with unique, contextualized content. Typical use cases include directories, comparison pages, local pages, and product pages. The risk is producing thin content; the key is ensuring unique value on each generated page.

Programmatic SEO pSEO Programmatic content

Key Points

Templates + data = pages at scale
AI enriches each page with unique content
Risk of thin content if no added value per page

Practical Examples

Local pages

A site generates 'Link building [city]' pages for 500 French cities, each page AI-enriched with specific local data and local market statistics.

Comparison pages

'Tool A vs Tool B' pages generated programmatically for all combinations of SEO tools, enriched with real comparative data.

Frequently Asked Questions

Is programmatic SEO penalized by Google?

Not inherently. Google penalizes low-quality content. If each generated page offers unique value and answers a real search intent, programmatic SEO is a valid strategy.

What tools should you use for programmatic SEO?

Tools like Webflow + Airtable, WordPress + WP All Import, or custom solutions with AI APIs allow deploying programmatic SEO at scale.

Related Terms

Go Further with LemmiLink

Discover how LemmiLink can help you put these SEO concepts into practice.

Scalable content strategy Programmatic SEO for agencies