Definition
AI-generated content refers to any text produced using large language models (LLMs). Since ChatGPT's emergence in late 2022, AI content production has exploded across the web. Google has clarified its position: AI content is not penalized per se, but it must meet the same E-E-A-T quality standards as any other content. The risk lies in mass AI content with no added value, which can be considered spam. The recommended approach is AI-assisted writing: AI as a writing aid, with human supervision and enrichment.
Key Points
- Google does not penalize AI content if it meets E-E-A-T standards
- Mass AI content without added value is considered spam
- The AI-assisted approach (AI + human expertise) is recommended
Practical Examples
AI-assisted article
An SEO expert uses ChatGPT to generate a first draft, then enriches the text with their expertise, original data, and concrete examples.
Mass AI content
A site generates hundreds of AI articles without proofreading or added value and sees its pages deindexed after a Google Helpful Content update.
Frequently Asked Questions
No, Google does not penalize AI content as such. It penalizes low-quality content regardless of its origin. Quality AI content enriched with human expertise is treated like any other content.
It is not mandatory according to Google, but transparency is recommended. The key is that content provides value, is factual, and meets E-E-A-T standards.
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Last updated: 2026-02-07