Definition
A pillar page is a long, comprehensive content page that covers a broad topic in depth. It is the central hub of a topic cluster, linking through internal links to a set of satellite articles that each address a specific subtopic. This architecture helps search engines understand the hierarchy and depth of the site's expertise on a given domain. Pillar pages are typically longer than standard articles (2,000-5,000 words) and target strategic high-volume keywords.
Key Points
- The pillar page covers a broad topic while satellite articles address subtopics in detail
- Bidirectional internal linking between the pillar page and its satellites is essential
- It targets generic high-volume search queries
Practical Examples
Pillar page on link building
A 4,000-word page covering all aspects of link building (definition, techniques, tools, mistakes to avoid), with links to detailed articles on each subtopic like guest blogging or broken links.
Local SEO hub
A pillar page dedicated to local SEO that links to specific content on Google Business Profile, NAP citations, customer reviews, and local schema markup.
Frequently Asked Questions
A pillar page should generally be 2,000-5,000 words to comprehensively cover the topic. Optimal length depends on topic complexity and competition. The key is to provide a complete overview while linking to satellite articles for in-depth details.
A high-performing topic cluster typically includes 8-20 satellite articles linked to the pillar page. Each satellite article should target a specific subtopic and a long-tail keyword. The ideal quantity depends on the richness of the main topic and identified keyword opportunities.
Go Further with LemmiLink
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Last updated: 2026-02-07