Definition
Cornerstone content (pillar content) refers to the most important and comprehensive pages on a site, covering a topic exhaustively. These pages serve as central hubs in the site architecture, receiving numerous internal links from more specific articles. Cornerstone content is typically long (2,000+ words), very thorough, regularly updated, and targets the site's most competitive keywords. It forms the core of a siloing and internal linking strategy.
Key Points
- The most important and comprehensive pages on the site
- Central hub in the internal linking architecture
- Typically long (2,000+ words), targeting the most competitive keywords
Practical Examples
Link building pillar page
A 5,000-word page titled 'Complete Guide to Link Building' covers all aspects (definition, techniques, tools, mistakes) and receives internal links from 20 more specific articles.
Thematic hub
A 'Technical SEO: Complete Guide' page serves as a central hub linking to detailed articles on Core Web Vitals, HTTPS migration, crawl budget, etc.
Frequently Asked Questions
Ideally 5 to 10 for a medium-sized site, one per main topic. Each cornerstone piece should be the best possible content on its subject and serve as a hub for related articles.
Evergreen content remains relevant over time. Cornerstone content is the most strategically important. Content can be both: a comprehensive, timeless guide that serves as a central hub is both cornerstone and evergreen.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07