Pillar Content

Pillar content is a long and comprehensive article that covers a main topic exhaustively. It forms the center of a content cluster strategy, linking to more specific satellite articles that delve into subtopics. For example, pillar content on link building could link to dedicated articles on backlinks, link building techniques, anchor text, etc. This silo architecture improves internal linking, strengthens topical authority, and helps search engines understand the hierarchy and relevance of the content.