Local Pack (Local 3-Pack)

The Local Pack (or Local 3-Pack, Map Pack) is a result block displayed by Google for queries with local intent. It presents the 3 most relevant businesses as listings with an integrated Google Maps card. Each listing shows the business name, star rating, number of reviews, category, address, hours, and sometimes the phone number. The Local Pack generally appears above classic organic results, capturing 33-44% of clicks on the page. Queries triggering a Local Pack include explicit searches ('restaurant Lyon') and implicit ones (Google detects local intent even without a location mention). Local Pack ranking depends on three main factors: relevance, distance, and prominence. Since 2015, Google has reduced the pack from 7 to 3 results, making competition more intense. A 'More results' link leads to the Local Finder to display more businesses. For local businesses, appearing in the Local Pack is often more valuable than a first-position organic ranking.