Definition
Google Maps SEO encompasses all techniques aimed at positioning a business in Google Maps results and the Local Pack -- the 3 top results displayed with a map in the SERPs for local queries. The Local Pack captures a massive share of clicks on local-intent queries. The Local Finder is the expanded version accessible by clicking 'More results' below the Local Pack, displaying all relevant businesses. Ranking factors include geographic proximity, Google Business Profile relevance, review quantity and quality, NAP consistency, and local backlinks.
Key Points
- The Local Pack displays 3 results and captures up to 44% of clicks
- The Local Finder is the full extension accessible below the Local Pack
- Proximity, relevance, and prominence are the 3 main factors
Practical Examples
Dominating the Local Pack
A lawyer in a major city optimizes their GBP listing with 15 categories, gets 85 reviews (4.9 rating), and acquires links from the local bar association and regional press. They consistently appear in the Local Pack for 'lawyer [city]'.
Local Finder vs. Local Pack
A user searches 'pizza [city]'. The Local Pack shows the 3 top-ranked pizzerias with a map. Clicking 'More results' opens the Local Finder listing 20+ pizzerias in the area with filters for rating, hours, and distance.
Frequently Asked Questions
You need a verified and optimized Google Business Profile, regular customer reviews with a good rating, perfect NAP consistency across the web, and ideally local backlinks. Proximity to the user also plays an important role.
The Local Pack shows the 3 best results with a map directly in the SERPs. The Local Finder is a dedicated page accessible by clicking 'More results', showing all relevant businesses with advanced filters (rating, hours, price).
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07