Definition
The Local Finder is Google's extended local results page, accessible by clicking 'More results' (or 'View all') at the bottom of the Local Pack. It displays a complete list of businesses ranked by relevance on the left side and an interactive Google Maps on the right. Unlike the Local Pack which only shows 3 results, the Local Finder can display dozens of businesses. The interface allows filtering by rating, opening hours, and other criteria. Ranking in the Local Finder uses the same factors as the Local Pack (relevance, distance, prominence) but with a less strict threshold, allowing more businesses to appear. For businesses that cannot secure a top 3 spot in the Local Pack, ranking well in the Local Finder remains a significant traffic source, especially on mobile where users often scroll through the list.
Key Points
- Extended interface showing all local results beyond the Local Pack
- Accessible via 'More results' or directly in Google Maps
- Same ranking factors as the Local Pack but with a broader threshold
Practical Examples
Traffic from Local Finder
A hair salon ranked 5th in the Local Finder for 'hairdresser + city' still receives 15 calls per month from its Google listing, as users scroll beyond the Local Pack.
Filtering in Local Finder
A user clicks 'More results' for 'Italian restaurant' and filters by 'Open now' and 'Rating above 4.5'. The Local Finder shows 8 restaurants matching these criteria.
Frequently Asked Questions
The Local Pack is the 3-result box displayed directly in Google SERPs. The Local Finder is the extended page accessible by clicking 'More results', showing a complete business list with an interactive map.
No, the Local Pack captures the majority of clicks. However, the Local Finder remains a significant traffic source, especially on mobile and for queries where users compare multiple options (restaurants, hotels, shops).
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Last updated: 2026-02-07