Definition
Niche edits (or curated links) are a link building technique that involves having a link to your site added into an article already published and indexed by Google on a third-party site. Unlike guest posting where you create new content, niche edits insert a link into existing content that already benefits from authority and age. The advantage is that the source page already has accumulated authority, backlinks, and indexation history. Niche edits can be obtained through outreach (asking a webmaster to add a relevant link to an existing article) or via link building platforms. This technique sits in a gray area: ethical if the link is relevant and adds value, but considered a link scheme if it is simply a purchased placement.
Key Points
- The link is inserted in existing content with accumulated authority
- Faster and often more effective than guest posting
- Topical relevance of context and source site is essential
Practical Examples
Editorial insertion
A blog article about 'Best link building platforms' published 2 years ago is updated to include a mention and link to LemmiLink. The page already has accumulated PageRank and backlinks.
Via a platform
On a link marketplace, a publisher offers to insert a contextual link in one of their top-performing existing articles, with a relevant anchor and context.
Frequently Asked Questions
A guest post involves creating a new article published on a third-party site. A niche edit inserts a link into an existing article. The advantage of a niche edit is that the page already has accumulated authority and backlinks.
Like any link purchase, there is a risk if the practice is detected by Google. Prioritize insertions in topically relevant articles, with a natural context and on quality sites.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07