Definition
NLP (Natural Language Processing) is a branch of artificial intelligence that enables computers to understand, interpret, and generate human language. In SEO, NLP is crucial because Google uses advanced NLP models (BERT, MUM, Gemini) to understand the search intent behind queries and the true meaning of page content. The impact for SEO is that writing should be natural, user-intent-oriented, and semantically rich, rather than mechanically optimized around exact keywords.
Key Points
- Google uses advanced NLP models: BERT, MUM, Gemini
- Enables understanding of the intent behind queries
- Natural and semantic writing is favored over mechanical optimization
Practical Examples
BERT and complex queries
Before BERT, the query 'visa to travel from Brazil to the USA' did not understand the meaning of 'from'. With BERT, Google understands it is a trip from Brazil to the USA and shows the right results.
Search intent
NLP enables Google to understand that 'how to fix a leaking faucet' and 'faucet leak repair' have the same intent and displays similar results.
Frequently Asked Questions
Write naturally for humans, answer questions clearly, use rich and varied vocabulary, structure content with H tags, and cover the topic comprehensively.
Yes, these NLP models allow Google to better understand complex queries and content. Modern SEO must focus on search intent and content quality rather than exact keywords.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07