Definition
Link bait is a content strategy aimed at creating pieces so interesting, useful, or surprising that other websites naturally cite and link to them. The most effective link bait formats include original studies and exclusive statistics, viral infographics, free online tools, comprehensive ultimate guides, controversial or counter-intuitive content, and interactive resources. This approach is considered White Hat SEO because links are earned naturally. Link bait is particularly powerful when combined with a social media promotion strategy and digital PR.
Key Points
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Practical Examples
Practical example
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Frequently Asked Questions
Content created specifically to naturally attract backlinks through its value, originality, or viral potential.
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Last updated: 2026-02-07