Definition
A landing page (or destination page) is a web page specifically designed to welcome visitors from a given traffic source (organic search, advertising, email, social media) and encourage them to perform a specific action: fill out a form, buy a product, download a document, or sign up for a service. In SEO, landing pages play a central role as they are often the target pages for positioning on strategic keywords. An effective SEO landing page combines content optimized for the target query, a clear structure, trust elements (testimonials, client logos, guarantees), and a well-placed call-to-action (CTA). A landing page's performance is measured by its conversion rate, but also by its bounce rate and dwell time which indirectly influence positioning.
Key Points
- Page designed to convert visitors from a specific traffic source
- In SEO, combines search engine optimization with conversion elements
- Performance measured by conversion rate, bounce rate, and dwell time
Practical Examples
SEO landing page
A page optimized for 'link building platform' with 1,500 words of informative content, client testimonials, an FAQ, and a 'Create a free account' CTA effectively combines SEO and conversion.
SEA vs SEO landing page
SEA landing pages are often stripped down with a single CTA. SEO landing pages need more content for organic positioning, but must also integrate conversion elements.
Frequently Asked Questions
There is no universal ideal length. Analyze the pages ranking for your target keyword to determine the appropriate length. Generally, SEO landing pages range from 1,000 to 2,500 words, but some topics require more or less content.
It's possible but not optimal. Paid ad landing pages are focused on pure conversion with minimal content, while SEO pages need rich content for positioning. Ideally, create versions adapted to each channel.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07