Lazy Loading

seo-technique beginner

Definition

Deferred loading technique for resources (images, videos) that are only loaded when they enter the viewport.

Lazy loading is an optimization technique that defers the loading of non-immediately-visible resources (images, iframes, videos) until the user scrolls to them. This reduces initial load time and bandwidth consumption. The native HTML attribute loading='lazy' is supported by modern browsers. Lazy loading is recommended by Google to improve Core Web Vitals, but it should not be applied to above-the-fold images to avoid degrading the LCP.

Deferred loading Lazy load

Key Points

  • Reduces initial load time by deferring off-viewport resources
  • Native HTML attribute: loading='lazy' (supported by modern browsers)
  • Do not apply to above-the-fold images to avoid degrading LCP

Practical Examples

Images in a long article

A blog article with 30 images initially loads only the first 3 visible ones, saving 85% of bandwidth on the initial load.

Native HTML attribute

Adding loading='lazy' to img tags below the fold reduces the initial page weight from 4 MB to 800 KB.

Frequently Asked Questions

Google supports native lazy loading and recommends it. Ensure you use loading='lazy' or a Google crawl-compatible solution so images are properly indexed.

No, above-the-fold images must load immediately to avoid degrading LCP. Lazy loading is reserved for images further down the page.

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Last updated: 2026-02-07