Definition
Blogger outreach is a specialization of SEO outreach that specifically targets influential bloggers in a given niche. The goal is to build relationships with these bloggers to obtain guest posting opportunities, mentions in their articles, product reviews, or link insertions. Bloggers are prime targets because they regularly publish content, have an engaged audience, and are generally open to collaborations. The strategy involves identifying relevant blogs (via Ahrefs, BuzzSumo, or Google), analyzing their authority and audience, then contacting them with a personalized, mutually beneficial proposal.
Key Points
- Building a relationship before asking for anything is essential
- Proposals must bring value to the blogger and their audience
- Niche blogs with engaged audiences are often more effective than large blogs
Practical Examples
Guest post proposal
After reading and commenting on several of an SEO blogger's articles, you propose a guest article on a topic they haven't covered yet, with 3 title ideas and a content summary.
Product review
You offer free premium access to LemmiLink to an SEO blogger in exchange for an honest review article on their blog, naturally including a link to the platform.
Frequently Asked Questions
Use Google ('your niche + blog'), BuzzSumo for the most shared content, Ahrefs Content Explorer for blogs with organic traffic, and social media (Twitter, LinkedIn) to identify active bloggers.
It depends. A quality guest post is generally free (content exchange value). A sponsored article or review is often paid. In all cases, transparency is essential and sponsored links must be identified (sponsored attribute).
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07