Definition
Google News is Google's news aggregator that selects and highlights news articles from reliable sources. SEO for Google News involves specific optimizations: clear URL structure with dates, a dedicated News sitemap, fast publication times, adherence to E-E-A-T guidelines, and original news content. Since 2019, Google News is open to all publishers without prior registration, but content must meet quality standards. Appearing in Google News and the Top Stories carousel in SERPs can generate considerable traffic for news sites.
Key Points
- Articles must be original, factual, and follow E-E-A-T guidelines
- A dedicated News sitemap accelerates recent article indexation
- Publication speed is a key factor for breaking news topics
Practical Examples
Google News sitemap
A news site creates a specific news sitemap listing articles published within the last 48 hours, with required tags (publication_date, title, language).
Top Stories appearance
An article optimized with AMP or strong Core Web Vitals performance appears in the news carousel at the top of results for a news-related query.
Frequently Asked Questions
No, since 2019, Google News is open to all sites. You just need to produce quality news content and follow Google's guidelines. You can however submit your site via Publisher Center.
Google News focuses on current events and recent articles, while Discover offers personalized content based on user interests, including evergreen content.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07