Definition
AMP (Accelerated Mobile Pages) is an open-source framework initiated by Google for creating extremely fast mobile web pages. It uses a restricted subset of HTML, limited inline CSS, and controlled JavaScript. AMP pages are cached by Google, enabling near-instant display from search results. Although AMP has lost importance since 2021 (it is no longer required to appear in the news carousel), it remains used by some content publishers for mobile performance.
Key Points
- Google framework for ultra-fast mobile pages
- No longer required for the news carousel since 2021
- Uses restricted HTML, inline CSS, and controlled JS
Practical Examples
News site
An online newspaper implements AMP for its articles and sees mobile loading time drop from 4s to 0.5s thanks to Google's cache.
AMP and e-commerce
An e-commerce site tests AMP on its product pages but finds that JavaScript limitations prevent cart functionality, deciding to prioritize classic optimization instead.
Frequently Asked Questions
AMP is no longer a direct ranking factor nor required for the news carousel. However, it can help achieve good Core Web Vitals. Most sites prefer to optimize their standard pages instead.
AMP heavily restricts JavaScript, limits CSS to 75 KB inline, and requires specific HTML markup. This can prevent advanced features like complex forms or animations.
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Last updated: 2026-02-07