Definition
Google Discover is a personalized news and content feed accessible from the Google app and Chrome's mobile homepage. Unlike traditional search, Discover proactively suggests content to users based on their interests, browsing history, and previous interactions. For websites, appearing in Discover can generate considerable but short-lived traffic. Top-performing Discover content is typically visually attractive (high-quality images), recent, and relevant to the user. Google Discover represents a complementary organic traffic source to traditional SEO.
Key Points
- Discover generates traffic without the user performing a search
- High-quality images (min. 1200px wide) are essential
- Discover traffic is often short-lived but can be very high volume
Practical Examples
Blog article in Discover
A well-illustrated blog article with a minimum 1200px image and an engaging title can appear in thousands of users' Discover feeds who are interested in the topic, generating a traffic spike over 2-3 days.
Search Console tracking
The Discover tab in Google Search Console shows impressions and clicks generated by this channel, helping identify which content types perform best.
Frequently Asked Questions
Use large images (min. 1200px), create quality E-E-A-T content, publish fresh and relevant content regularly, and avoid clickbait titles. Enable max-image-preview:large in your meta robots.
Yes, Discover traffic appears as an organic source. Google Search Console offers a dedicated, more detailed report with Discover-specific metrics.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07