Content Audit

A content audit is a methodical evaluation process of all content published on a website. The goal is to identify high-performing content to reinforce, outdated content to update, low-value pages to remove or consolidate, and new content opportunities. Metrics analyzed include organic traffic, average positions, bounce rate, backlinks, and conversions for each page. A regular content audit (annual or semi-annual) is essential to maintain overall site quality, optimize crawl budget, and strengthen topical authority. Tools like Screaming Frog, Google Analytics, and Search Console provide the necessary data.