Content Cluster

A content cluster (also called topic cluster) is an editorial organization method that groups articles around a central theme. It consists of a pillar page (comprehensive content on the main topic) and satellite pages (detailed articles on specific subtopics), all interconnected through internal links. This approach helps build topical authority in Google's eyes, improves internal linking, and provides exhaustive coverage of a subject. Tools like MarketMuse, Frase, or SEOQuantum can help identify the subtopics to cover.