Definition
Content consolidation is an SEO technique that aims to combine multiple pages covering similar topics or cannibalizing each other into a single reference page. When a site has several articles on the same subject, they compete against each other in the SERPs (keyword cannibalization), dilute link authority, and waste crawl budget. Consolidation involves selecting the best page as the base, integrating relevant information from other pages, setting up 301 redirects from the removed pages, and updating internal links. The result is a single, more comprehensive page that concentrates all authority and ranks better.
Key Points
- Resolves keyword cannibalization issues
- Concentrates link authority on a single strong page
- 301 redirects from removed pages transfer link juice
Practical Examples
Merging 3 similar articles
A blog has 3 articles on link building: 'What is Link Building,' 'Link Building Guide,' and 'Link Building in 2026.' Merging them into a single comprehensive guide with 301 redirects improves rankings.
De-cannibalization
Two pages compete for the top spot on 'link building platform.' Consolidating both into one definitive page moves the site from fluctuating position 5-8 to stable position 2.
Frequently Asked Questions
Search Google Search Console for pages ranking on the same queries (cannibalization). Use Ahrefs or SEMrush to identify pages targeting the same keywords with fluctuating rankings.
Keep the page with the most backlinks, the best current ranking, and the best URL. Integrate the best elements from the pages to be removed and set up 301 redirects from those pages.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07