Definition
YMYL (Your Money Your Life) refers to categories of web pages that can potentially impact users' health, financial security, physical safety, or well-being. Google applies enhanced quality criteria to these pages because incorrect information could have serious consequences. YMYL domains include health and medicine, finance and investments, legal information, news, e-commerce, and safety. For these pages, E-E-A-T is particularly important and Google expects a high level of expertise and reliability.
Key Points
- Concerns pages impacting health, finances, or safety
- Google applies enhanced quality criteria (E-E-A-T)
- Domains: health, finance, law, news, e-commerce, safety
Practical Examples
Health site
A site providing medical advice must show qualified authors (doctors), cite scientific sources, and be reviewed by experts to meet YMYL criteria.
Financial site
An investment advice blog must clearly indicate author expertise, legal disclaimers, and recommendation sources to satisfy YMYL criteria.
Frequently Asked Questions
If your site covers health, medicine, finance, investment, law, safety, news, or e-commerce, it's probably YMYL. The more content can impact important user decisions, the more YMYL it is.
Show author expertise (biographies, credentials), cite reliable sources, keep content up-to-date, obtain backlinks from domain authorities, and ensure site security (HTTPS, privacy policy).
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07