Definition
Beyond Google Maps, other platforms can strengthen a business's local visibility. Waze Ads offers geo-targeted ad formats (map pins, driving ads, sponsored search results) targeted at nearby drivers. Apple Maps lets businesses create and optimize their listing via Apple Business Connect, important for iPhone users representing about 25% of the French market. Bing Places for Business is the equivalent of Google Business Profile for the Bing search engine, which also powers Cortana and some Microsoft apps. Diversifying across these platforms strengthens overall local presence.
Key Points
- Waze Ads targets drivers nearby with geo-targeted formats
- Apple Business Connect is free and essential for iPhone users
- Bing Places powers Bing, Cortana, and the Microsoft ecosystem
Practical Examples
Waze campaign for fast food
A fast food chain launches a Waze Ads campaign with sponsored pins visible to drivers within 3 km of each restaurant. In-store traffic increases 15% during the campaign.
Apple Business Connect
A hotel claims and optimizes its Apple Maps listing via Apple Business Connect: photos, hours, promotions, and booking link. iPhone users see the enriched listing in Maps, Spotlight, and Siri.
Frequently Asked Questions
Waze Ads can be effective for businesses near busy roads (restaurants, gas stations, garages). The minimum budget is accessible (about $2/day). For downtown pedestrian businesses, Google Ads local is often more relevant.
Yes, registration is free and quick. Apple Maps is used by 25% of mobile users in France (iPhone), and Bing Places is used by Windows users and some professional applications.
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Last updated: 2026-02-07