Definition
Unlinked brand mentions represent an often underexploited link building opportunity. Every time your brand, products, or executives are mentioned on the web without a link to your site, it's an opportunity to obtain a backlink. The strategy involves monitoring these mentions via tools (Google Alerts, Ahrefs Content Explorer, BrandMentions), then contacting authors to politely request adding a link. The conversion rate is generally high because the site has already chosen to mention your brand, indicating existing interest.
Key Points
- Very high conversion rate since the brand is already mentioned positively
- Automated monitoring via tools is essential
- 100% White Hat technique and easy to implement
Practical Examples
Mention in a blog post
An SEO blogger mentions 'LemmiLink' in a platform comparison without adding a link. A polite email requesting the link addition succeeds in 40-60% of cases.
Automated monitoring
By setting up Google Alerts and Ahrefs Content Explorer for 'LemmiLink', the marketing team detects each new mention and sends a link request within 48 hours.
Frequently Asked Questions
Use Google Alerts (free), Ahrefs Content Explorer (filter by 'unlinked'), BrandMentions, or Mention.com. Search for your brand name, products, and executives' names.
Send a short, polite email thanking for the mention and suggesting adding a link for reader convenience. Provide the exact URL to use. Don't be pushy.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07