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Heading Structure (H1-H6)

on-page beginner

Definition

The hierarchical organization of HTML headings (H1 through H6) that structures page content for search engines and users.

Heading structure refers to the hierarchy of HTML heading tags from H1 (main title) to H6 (level 6 subtitle). This structure organizes content logically, helping search engines understand the content architecture and users navigate it. H1 is the main title (one per page), H2s are main sections, H3s are subsections, and so on. A good heading structure improves readability, accessibility, and SEO.

Heading hierarchy Headings HTML headings Hn structure

Key Points

  • Organizes content hierarchically and logically
  • Unique H1, H2 for main sections, H3-H6 for subsections
  • Improves readability, accessibility, and Google's content understanding

Practical Examples

Article structure

H1: Link Building Guide > H2: What is link building > H2: Types of backlinks > H3: Dofollow backlinks > H3: Nofollow backlinks > H2: How to get backlinks.

Product page

H1: Nike Air Zoom Pegasus 41 > H2: Features > H3: Cushioning > H3: Weight > H2: Customer Reviews > H2: Size Guide.

Frequently Asked Questions

It is strongly recommended. Do not skip levels (no H3 directly after H1). This helps with accessibility and Google's understanding of the content.

There is no limit. Use as many H2s as needed to structure your main sections. Each H2 should represent a distinct thematic section.

Go Further with LemmiLink

Discover how LemmiLink can help you put these SEO concepts into practice.

LemmiLink Home Structure content for SEO

Last updated: 2026-02-07