Definition
Sitelinks are additional links that appear under a site's main search result, typically for brand queries. Google generates them automatically by analyzing the site's structure, internal linking, and page popularity. They can display 2 to 6 links to the site's most relevant pages (contact, pricing, about, etc.). Sitelinks increase SERP real estate, improve CTR, and facilitate direct navigation. You cannot force sitelinks to appear, but good site architecture and clear internal linking promote their triggering.
Key Points
- Sitelinks are automatically generated by Google; you cannot choose them
- Clear site architecture and good internal linking promote their appearance
- They significantly increase CTR by occupying more SERP space
Practical Examples
Brand sitelinks
When a user searches 'LemmiLink', Google displays the main site with sitelinks to the Advertiser, Publisher, Agency, and Pricing pages, allowing direct access.
Structure optimization
A site with clear navigation, a well-structured main menu, and distinct title tags for each page maximizes its chances of getting sitelinks.
Frequently Asked Questions
You cannot force them, but you can promote them by having a clear site structure, logical navigation, unique descriptive title tags, solid internal linking, and established brand awareness.
Google has removed the sitelink demotion option from Search Console. If an inappropriate sitelink appears, the best approach is improving site structure so Google selects the right pages.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07