Definition
The SERP, or search engine results page, is the interface that Google or any other search engine presents to the user after entering a query. It contains different types of results: organic (natural) results, paid ads (SEA), and enriched features like featured snippets, the knowledge panel, PAA (People Also Ask), and local results. The composition of a SERP varies based on the search intent detected by the engine. Understanding SERP structure is essential for adapting your SEO strategy and maximizing visibility.
Key Points
- The SERP combines organic, paid results, and enriched features (featured snippets, PAA, maps)
- Organic position 1 captures about 30% of clicks, position 2 about 15%
- SERPs are personalized based on location, history, and user device
Practical Examples
SERP with featured snippet
For the query 'how to do a 301 redirect', Google displays a featured snippet at position zero with a text excerpt directly in the SERP, followed by classic organic results.
Local SERP
When searching 'Italian restaurant Paris', the SERP displays a local pack with a Google Maps card and the top 3 nearby restaurants, before traditional organic results.
Frequently Asked Questions
To reach the first page, work simultaneously on technical optimization, quality content responding to search intent, and authority development via relevant backlink acquisition. A comprehensive SEO audit identifies priority improvement areas.
Position zero is a privileged SERP placement where Google displays a content extract (featured snippet) directly above classic organic results. This enriched result can take the form of a paragraph, list, or table and directly answers the user's question.
Go Further with LemmiLink
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Last updated: 2026-02-07