Definition
SERP Features are all the elements that appear in Google search results beyond the classic organic results (blue links). They include Featured Snippets, People Also Ask, Knowledge Panel, Local Pack, image/video carousels, Shopping Results, AI Overviews, and many more. Occupying these features has become a major SEO objective because they capture a growing share of clicks. Optimization involves structured data, content format, and topical relevance.
Key Points
- Over 60% of Google searches display at least one SERP feature
- Structured data increases the chances of appearing in features
- SERP features can cannibalize organic traffic (zero-click)
- Each type of feature has its own optimization criteria
Practical Examples
Frequently Asked Questions
Use tools like SEMrush, Ahrefs, or SERPstat that automatically identify SERP features present for each keyword. You can also manually analyze Google results.
Go Further with LemmiLink
Discover how LemmiLink can help you put these SEO concepts into practice.
Last updated: 2026-02-07