Definition
Optimization techniques to improve the visibility of videos on YouTube and in Google search results.
YouTube SEO encompasses all optimization techniques to improve video rankings in YouTube and Google search results. YouTube is the world's second-largest search engine. Optimization includes title, description, tags, thumbnails, chapters, subtitles, retention rate, and engagement. YouTube videos also appear in Google results (video carousels, video featured snippets), offering a dual visibility opportunity.
YouTube SEO
YouTube Optimization
Video SEO
Key Points
- Watch time is the #1 ranking factor on YouTube
- The first 48 hours after publication are crucial for the algorithm
- Subtitles improve accessibility and provide indexable text
- VideoObject structured data helps with Google ranking
Practical Examples
Frequently Asked Questions
Both are complementary. YouTube excels for 'how-to' queries and tutorials, while a blog is better for detailed content. Ideally, combine both with cross-links.
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Last updated: 2026-02-07